First, you have to make sure, that there’s group of people, who are interested in your product. If so, the next step will be registration of the relevant activity, through which you will be able to accept financing and submission of the official campaign on the Kickstarter.
Kickstarter works on “all or nothing rule” so you have to plan everything and produce high-quality content. It’s not that easy, only 36% campaigns end with success, so you have to do everything you can and work hard on this!
Without knowing who is your target… forget about success. You have to know few, but very important things about your target, so you can design accurate communication, project promotion and tools that will make everything easier for you.
Rules of creating a target group (basics):
Who are your recipients?
> Where they live?
> How old are they?
> What is their material status?
> What education do they have?
What about their lifestyle?
> What is the position, in what industry, for how big a company do they work for?
> They are looking for a quick life in a big city or are they running away this at the earliest opportunity?
> Are they an introverts or an extroverts?
> How do they get to work?
> What kind of people are their friends?
What are their interests?
> What is the guiding principle in life, their ambitions and goals?
> What are they interested in?
> What medium are they using to search for information?
> Which influencers speak to them?
This is very, very important point! It depends on him whether potential recipients decide to get in the link and become familiar with your idea and support you. It has to be interesting, short and arouse curiosity. It must attract the eye, stand out and make the recipients want to learn more.
Take a look at this: https://www.kickstarter.com/discover/most-funded ← list of the most successful campaigns on Kickstarter and inspire yourself!
There’s no universal rule for promotion film. But man, try to show 10000% of you, your spirit, vibe and character in it. You don’t need full professional camera and a whole team of filmmakers to do best film ever. Just think about it, inspire, don’t rush and your smartphone will be your best friend.
On crowdfunding platforms, you speak to people, not investment banks. If they came across your project, they are probably looking at a kickstarter in their free time, they are interested in the field and not afraid to reach for more.
They are interested in who you are, why you decide to devote your time and energy to exactly this project and what its implementation will lead to.
What benefits can investors get from this? Give it to them in the description of your campaign ← extremely important!
Every campaign on the Kickstarter must set the goal and deadline for completion.
You need to estimate what amount will be necessary for the implementation and possible launch of your project on the market. If it is a more expensive undertaking and will require additional investment - specify the costs of creating a prototype.
Kickstarter campaigns can last from 1 to 60 days. The sooner you reach the goal, the better, but when determining the duration of the campaign, you need to remain realistic.
For those who decide to support your project, you can (and you should) offer rewards. The amount of the payment eligible to receive such a prize is arbitrary. You can specify several types of prizes, depending on the amount of investment.
For inspiration, look at this list of 96 ideas for prizes prepared by kickstarter: https://www.kickstarter.com/blog/need-some-reward-ideas-here-are-96-of-them
Remember to update the progress of the project. Share thoughts, ideas, keep everything up to date. Be fair towards those who support you. Thanks to this, your project will be better positioned and the chances of you acquiring new founders will increase. Interaction is very important and people want to support guys that they can trust.
In this case the sky is NOT a limit. Look for examples of viral marketing on the internet and try to convert it for your own use. Sometimes making a fool of yourself or laughing can help so much - especially if you don’t have your recipients (unless you're a blogger, podcaster or vlogger, you can skip this point!).
Remember, this is all basics. If you have more questions, or need more help - let me know! I will be happy to help you :)
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