Apple- 12 Years Without the Master-By Valuetainment

 In Case Study #23 I take a look at the 12 lost years of Apple.
Yeah, yeah many people will protest that statement. But you cannot deny the malaise and flat-line existence of Apple during the tenure of Sculley, Spindler and Amelio. Rather than dwell on items that you can read about in any number of books, I thought I’d use this week’s case study to discuss strategy.