A lot of big companies spend money on advertising, but half of the advertising products do not reach their goal - their consumers. Advertisers all over the world agree that annually, about ten trillion US dollars are spent "to the wind" - this is truly space money!
The root of the problem lies in the fact that advertisers do not always represent who their final consumer is - not literally, but in the broadest sense of the term: who are these people by age, social, emotional, racial, sexual, ethical, religious, political - and hundreds other different signs, some indicators that are so important for marketers to determine certain qualities of future promotional products. In the end, any advertisement is aimed at a certain audience of potential consumers, and the better you know it, the more effectively each dollar of advertising budgets will be used.
The problems described above generally concern one single point: people do not provide accurate and truthful data about themselves because they are not interested in it!
And now let us imagine that the process of collecting personal data about a consumer occurs on a fee basis, and the payment for such information is carried out by the advertiser directly to the media, bypassing the agencies for collecting and processing information.
And the more accurate and voluminous such data - the higher the fee. This principle is operated by Opiria and the PDATA token, constructing the concept and the site itself where it is possible to safely sell or buy personal data. The ecosystem will be fully protected and confidential, allowing private customers to choose whom and for what reward to sell information about themselves
Why the project Opiria will be successful?
• Manufacturers increasingly need accurate and accurate personal information; - develop and implement their products, services, innovations. Demand for such personal information is constantly growing, and the price, as well as producers are willing to pay for them, is also growing.
• Individuals do not want to share reliable information, report inaccurate information about themselves or protect their confidential information. The reason is the lack of interest on their part.
• Research agencies use outdated (social surveys) or illegal (digital) methods to collect personal information about end users, verify the quality of information, provide the client, and the prices for such services are significant.
• Lack of relevant and accurate personal information about potential customers leads to inefficient development, production or marketing: they do not work for those who are their target audience, do not have the parameters and qualities expected by such an audience, or do not meet his expectations and requests. And as a result - huge global investment losses
Using PDATA token and the decentralized platform blockchain based on the Ethereum, Opiria is launching a new market with outstanding security, transparency and new features:
• Control by private users of whom and for how much they provide personal data
• Private users have the opportunity to trade personal information about themselves on such terms as they deem acceptable
• Fuller and more accurate information provided by the user - higher rating of his user profile I on the platform
• Information comes from the user to the customers, bypassing various agencies that use information as a commodity. Customers, based on their personal data, will be able to create products and services incredibly accurately, saving considerable funds for their development, production and marketing.
ICO
As it seems to me, this is an ideal solution for companies and agencies, who build their own business and are guided by analytical data. Below is the timing and cost of the tokens if you have decided to invest in a project. The ICO launch was on March 26 and ends on May 31, 2018. The maximum amount of fees is 19 million USD.
Tracking the sale of tokens and the development of the platform can be done here:
Website
Whitepaper
Bitcointalk ANN
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Author: Mr.Freeman