This slightly reminds me of Kickstarter or indiegogo, or I am wrong? At least that part for promoting other companies products and helping them achieve and realize their goals. I don't have enough RC as i joined steem just recently so i probably won't be able to replay if you awnser me. I like the way you described it, will take a look for sure.

One more thing intrigued me as well.

"They do use account based voting as opposed to stake based which means smaller accounts can amass coins based upon factors other than SP."

Quite a news for people like me :D