I realize McDonalds is all over and often they are designed to accentuate, or blend in with the original surroundings.
This one is 'up north' in Hayward, WI. It definitely blends in with the wilderness look. Fireplace included.
When we first moved to Wisconsin from Oklahoma, pretty far north, we would hear people refer to going 'up north' for the weekend. Excuse me, you are in Wisconsin and you are up north? Guess you aren't really north until you are 'up north'.
Our son took these for us. He thought it was cool, too.