Lead generation is a major challenge for the B2B marketing manager or blogger
who wants to make a living with his blog. In this quest, you will find in this article the 4 compelling reasons to create a blog.
Foreword:
The present article in English is a translation and adaptation from an article in French published by Ludovic Salenne https://www.ludosln.net/ on January 19th, 2018, who allowed me to perform this transcription.
Isn't a blog a little old-fashioned when you're an innovative company? Don't get me wrong! The blog is the best ally of an innovative company that must fight hard to attract the attention of the buyer ever more autonomous in his thinking. You doubt that? Here are 4 indisputable reasons to create a blog.
1. Create a blog to promote your innovative offer
Making an innovative offer known is not an easy task, as you know.
You must attract the attention of an increasingly independent buyer in his thinking when he does not imagine that an offer like yours exists and can meet his need.
Creating a blog for your innovative business will allow you to publish articles addressing your target audience's issues to attract them to your website.
2. Create a blog to generate qualified leads
To win customers, you have to generate leads for salespeople (or yourself).
And what is a good lead? A good lead is a buyer who has a need for which your offer is the best solution. It is also a buyer who is active in his purchase thinking.
Creating a blog for your innovative business will allow you to attract the right buyer and validate that he is actively seeking solutions to his problem. In other words, he wants to move on.
Let's take our example!
You are here reading an article that gives you 5 good reasons to create a blog for your innovative company. You are certainly an innovative company that is looking for solutions to be more visible and win new customers through the Internet, aren’t you?
This is precisely our core target
Want to generate more qualified leads? Read our next articles about Inbound Marketing we will publish in a very near future.
3. Create a blog to support sales people
As we saw in the introduction, the B2B buyer is always more autonomous. Today, 59% prefer to do without a contact with a sales representative to buy.
With the appearance of services based on artificial intelligence or even chatbots, the buyer will be more and more difficult to call.
Your sales staff can no longer simply present your innovative offer to seduce the modern buyer.
Sales people must effectively accompany the buyer in his thinking by offering him content with high added value answering the questions he asks himself throughout his buying journey.
4. Create a blog to strengthen your brand image
As an innovative company, you need to position yourself as an expert in your field.
The buyer is cautious and will seek to validate that your innovative offer is indeed the best to respond to his problems and help him achieve his objectives.
By creating a blog for your innovative company, you have the opportunity to demonstrate that you excel in your field and that you are an expert on his issues.
All you need to do is regularly publish quality articles and deal with your topic in depth and effectively.