Unilever has threatened to stop advertising if they cannot eliminate false news, racism, gender discrimination and militancy from various social media including Facebook, Google, and Twitter.
On Monday, in an advertising conference in California, Keith Wide, head of Unilever's marketing department, is going to give this warning for digital platforms. A copy of WEEK's lecture has been published in a CNN Money Report.Unilever commented that digital platforms are not transparently better than 'wetlands'.
Unilever is one of the largest advertiser companies in the world, including Dave, Lipton, Benn, and Jerry, a number of brand owners. The company spends around $ 10 billion or 83 thousand crore rupees annually for advertising. Their 25 percent of advertising is promoted in digital media.According to Wide's speech, objectionable content is spreading extensively in social media. That is why it is not possible to ensure children's protection, people's confidence is declining, and democratic practices are being interrupted. There is no way to ignore this situation.Facebook and Google have been controlling the online advertising market for several years. Because they have a lot of information about a large number of internet users, they have been able to establish this control.In 2007, 60 percent of the money spent on digital advertising was taken. Advertisers are not satisfied with this situation either.
Some companies have already criticized Google for promoting product advertising next to various objectionable videos on YouTube.On the other hand, Facebook has recently been criticized for spreading false news, displaying similar posts to people of different communities and influencing other country's elections.Then in January, they said, instead of posting and posting of various corporate organizations, they will show more of their posting to the user's post in their news feed. 85 percent of Facebook's total income comes from these corporate posts and videos.
