UNICEF just launched a new social good project, to raise money for the kids in war-torn Syria, with cryptocurrency twist.
The organization is asking gamers, or anyone with graphics cards in their computers, to mine Ethereum in efforts to raise money.
Through "Game Chaingers," miners can join through its website, where you can install mining software on your PC. The cryptocurrency mined then goes straight to UNICEF’s account, and with the help of hundreds of millions of gamers around the world, the sky's the limit with how much money can be raised.
The program was created to engage with younger demographics, since most UNICEF donors are over 50. By asking to simply borrow computer power, instead of straight cash, they hope to appeal to a larger audience.
What’s even cooler about the program? Mining the coins use the same amount of electricity as they normally would when someone is “gaming” because it’s not the same as mining for bitcoin on your own.
For more on this, head over to Engadget.