business domain, the word most discussed in the present era is VUCA. When information technology is so powerfully revolutionary and digitizing as its biological child, the world (business and general society) experiences volatility, uncertainty, complexity, and ambiguity.
As a result VUCA shift the dominance of two magical words that for decades into the mindset of business: effectiveness and efficiency.
VUCA's condition is so obvious. Printed media, transport, lodging, ticketing for a variety of purposes, shops, to a lifestyle called conventional all experience unusual turmoil and uncertainty.
