Buying.com looks to revolutionise this through their diverse and blockchain based platform. By utilising the decentralized nature of the blockchain, Buying.com is able to offer users the potential to benefit from micro distribution, that is, the ability to increase and expand existing distribution spaces by inviting users to purchase nodes on their platform, thus eliminating third-party involvement and increasing distribution potential to a whole new level. Manufacturers and consumers will be able to utilize the nature of bulk pricing benefits – achieved through the use of Buying.com’s Minimum Order Quantity protocol.