New decentralized marketplace Adblockchain has emerged with marketing solutions in the traditional catering and lifestyle services industries.
Existing marketing solutions that are mostly used for attracting customers can introduce a large number of customers, but the marketing costs and the decrease in the marginal rate will limit the profit of the business owners. However, using low-cost solutions can not achieve the goal of attracting customers, leading to marketing failures.
Hwang, Seung-jin, the CEO and Co-founder of the Adblockchain working on a product which helps to overcome limitations of existing solutions by minimizing the cost of marketing and maximizing customer flow. He has successfully led a global project in SK Telecom, Microsoft and Accenture, building on the blockchain project in HDAC,
Adblockchain is a solution that combines existing marketing solutions with blockchain. It is a new concept of distributed advertising platform that can benefit not only consumers but also sellers and advertisers through discount marketing.
Adblockchain work as a way for consumers to receive advertiser-sponsored discounts by watching ads. Through this, sellers can attract customers by offering various discount service to consumers, consumers receive discounts by watching advertisements provided by advertisers, and advertisers can be said to be a win-win strategy for enjoying the advertising effect.
"The mission of Adblockchain is to enable advertisers to experience the best advertising experience with full transparency through the blockchain," Hwang said.