Canada officially legalised the use of recreational cannabis back in June and apparently the UK could follow suit within five years.
So it was only a matter of time that a powerful, international company would jump on the bandwagon and get involved with this huge movement.
Now it’s being reported that Coca-Cola is next to get involved as the soft drinks behemoth is said to be in ‘serious talks’ to develop a cannabis-infused bev.
According to the Metro, the Atlanta-based company, which owns over 500 brands including Sprite, Fanta and Costa Coffee, is in advanced discussions with Canadian company Aurora Cannabis.
So, with fizzy drinks are becoming increasingly unpopular (no thanks to our pal, Jamie Oliver), Bloomberg reports that the the international franchise is looking to delve into the cannabis sector.
It’s believed Coca-Cola is interested in developing refreshments that are infused with cannabidiol, commonly referred to as CBD, the non-psychoactive chemical found in marijuana plants.
Credit: PA
Some companies have teamed up with cannabis producers to make drinks that will give drinkers a ‘buzz’ but Coca-Cola and Aurora would allegedly be developing something to ease inflammation, pain and cramping.
A source who has direct knowledge of these ‘talks’ told Bloomberg: “They’re pretty advanced down the path. It’s going to be more of the ‘recovery drink’ category.”
Kent Landers, a spokesman from Coca-Cola, declined to comment about Aurora.
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