If your organization doesn’t exist on the internet in 2017, it may as well not exist. An organization without a web presence of any kind is an organization that 99.9% of it's potential market has never heard of.
On the other hand, an organization with a strong digital presence can expand its audience in ways businesses could only have dreamed of 25 years ago. Today, it’s exceedingly likely that the majority of customers will get their first exposure to a brand online.
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