Car Rental (hiring of a passenger vehicle for self drive, which includes cars and small vans, by both business and leisure travelers for short term duration; excluding leasing and long term rentals) market has evolved intensely in the very recent years and is also expected to evolve in similar fashion in the near future.
The number of operational cars available for short term rental in Italy were 124,752 vehicles in 2017. During the same year, the number of car rental transactions between a car rental company and consumers were 5.41 million. During the historic period, the number of operational cars grew at a CAGR of 6.06%, while the number of rental transactions grew at a CAGR of 6.93%.