In the market world today people prefer where they can see who they are buying from or selling to, it has been proven that offline market is the choice for many people but even with that, it has failed to to meet up with its expectations because of how strenuous and time consuming it is. Both online and offline marketing is ineffective, inefficient and lacks transparency. For online marketing, promoters charge lots of fee to advertise market products and the owner of the product have no idea of how many were able to get the information and in the offline market also, the foot trekkers are paid to distribute flyers but the owner has no way of telling if truly the flyers were distributed because some advertisers often resort to forgery when they are been asked to submit a proof of work. There are many challenges been faced in the offline and online market and Carry Protocol with the integration of blockchain technology is the way to solve this problem.
Carry has been set up to merge both the merchants and consumers directly with the help of blockchain technology in the following ways;
- Carry transaction database; for transactions to be generated and uploaded by consumers.
- Carry smart contracts; in the case of the use of tokens.
- Carry wallet API; for each consumer to store tokens privately and have absolute control over their tokens.
- Carry device API; for consumers to be able to pay with digital assets.
Carry Protocol adopts both cryptocurrency and fiat as a means of payment for everyone to be actively involved. Merchants with a device that support Carry Protocol (POS, tablet) will use it to send transaction data to the consumer of which this data can be uploaded on blockchain by the consumer. Loyalty points which are often used as a means of encouraging the customers to return will also be provided by Carry for the merchants as a Branded Token(BT). This BT can also be used as a source of advertisement in form of a coupon. Its is generated by the merchants thorough smart contracts on the Carry Protocol.
With Carry Protocol, advertisers can know how effective their ad is, this is possible by the number of rewards that have been distributed to the customers by app which is always recorded on blockchain.
Token model
Carry Protocol makes use of smart contracts for the issuing of Branded tokens and for this to be possible, the merchant must have an amount of CRE staked on the Carry Protocol which is specific. A daily limit is set and when it is exceeded, the merchant will have to pay a fee to help offset the costs incurred for executing smart contracts.
The Carry Protocol token (CRE) is used for staking, as a reward and as a means of payment.
How Carry Protocol benefits the various entity involved
Consumer;
- will get rewarded in CRE for uploading data on blockchain
- will get rewarded in BT for purchasing from the Carry Protocol merchants
- will also get rewarded in CRE when the respond to the ads
- the wallet app will be given to consumers to have control over their coupons and tokens.
Merchants that support Carry Protocol;
- will be able to attract customers
- there will be no need for middlemen services
- they will be able to manage their customers
Advertisers who support Carry Protocol;
- will be able to put up ads efficiently
- Ads can be sent through the Carry Protocol interface
In conclusion, Carry Protocol create an easy marketing environment for both the consumer and the merchant be in offline or online, everyone goes home happy.
The Team
Token details
Useful links
Website - https://carryprotocol.io/
Telegram - https://t.me/carryprotocol
Twitter - https://twitter.com/carryprotocol
Author's username: FumBerry