It seems that Volvo in some of these periods can smile broadly with the achievements that have been given by the product. This achievement, however, is not an offense to sales figures, but an achievement in respect of rewards. Recently, a product Volvo alerts also incised a classy achievement, which is a champion of European Car Of The Year (ECOTY) 2018.
Still remember you guys when Volvo also donate its products as the champion of Japan Car Of The Year (JCOTY) 2017 - 2018? Yep, then the Volvo XC60 is triumphant, while this time it is the younger brother that is Volvo XC40 that shows the taring. On the title of this 2018 ECOTY own Volvo successfully subvert some of the finalists are not less cool. There are Alfa Romeo Stelvio, latest Audi A8, BMW 5 Series, Citroen C3 Aircross, phenomenal KIA Stinger and also Seat Ibiza. Hakan Samuelsson, President and CEO of Volvo Cars said that his party felt the victory of Volvo XC40 in ECOTY 2018 itself is a perfect moment.
Why so? Yes, obviously because Volvo itself is in the spirit - the spirit to produce new products, and of course this existence is also contagious with the return of Volvo in the automotive market country. With the victory of the Volvo XC40, then the Volvo itself increasingly confident to enter the small segment of SUV which is currently growing. In addition, the victory of Volvo XC40 itself also has a positive meaning, because this car is the first product from Volvo that apply Compact Modular Architecture (CMA) new Volvo alerts.
The success of Volvo XC40 itself shows that the CMA platform seems to be well received by the public. In addition to Volvo, Geely who also participate in developing this CMA platform is also certainly welcome this achievement. As the owner of Volvo shares, Geely can also maximize the good things found in Volvo XC40 this, and also apply it in production cars, especially Geely himself also focus on the SUV segment after the success of Geely Boyue. Volvo XC40 itself will also soon make its debut in China's automotive market.
In addition to his victory at ECOTY 2018, Volvo XC40 is also rumored to have ordered as many as 20,000 units across Europe. Still not a massive number, but in general the achievement of the car that was launched in September 2017 ago this was pretty good. So, what do you think are friends? Is this victory a sign of Volvo going back victorious? Come to your opinion buddy.
