Times they are a changin' in the automotive industry, and Hyundai has steadily risen these past few years to the point where they're well on their way to churning out premium products.
Their latest attempt at a crowd pleaser came earlier today at the 2018 Geneva Motor Show, with the launch of the so-called Le Fil Rouge Concept, a design study that's meant to unify past, present and future Hyundai models from a visual perspective.
This car is borderline gorgeous and surprisingly simple and futuristic - it's almost as if they stole a page out of Volvo's book, which would be a good thing anyway.
Who else is looking forward to this concept morphing into a production model in the near future?