I would call it marketing if the post you payed for had an ad badge on it. For me and most of the others its called - cheating. It is not your fault if that option is given to you and you want to spend a few 100 bucks on it. But, don't you think that without the bots this community would be a better place? A place where only real good stuff would end on the trending page? I will fight against it and I don't give a damn if I get 100 flags because of it.