Jennifer Lopez, the 50 year old American actress, singer, dancer, fashion designer, producer and businesswoman has announced today the launch of her own shoe line. The launch of her new footwear collection is designed by herself. The star has teamed up with the Camuto Group to launch JLO JENNIFER LOPEZ, a line of footwear and handbags, which will be sold exclusively at DSW stores and online at DSW.com. With this announcement she has officially entered the fashion industry.
“Since the beginning of my career, I’ve wanted to do it all — music, movies, and fashion. There are so many facets to my career, and that’s what I wanted to bring to my collection with DSW. This collection represents three cities that have become such an important part of who I am: New York, Los Angeles, and Miami,” Lopez, says in a statement.
“We’re bringing the downtown street style that represents New York, some old Hollywood glamour and a vibrancy that’s representative of Miami. With this collection, it’s my hope that people can find and represent multiple sides of themselves, all while remaining true to their most authentic self. We girls really can do it all!”
In her instagram post today she expressed her excitement over her new start.
"I’m so excited to announce the launch of JLO JENNIFER LOPEZ, my new footwear collection designed by me and sold only at @DSW 🖤 Head to http://DSW.com/jlo and sign-up to shop the collection early and enter for a chance to hang with me! Link in my bio and stories. #JLOJenniferLopez 📸: @luigiandiango"
Starting today DSW.com will reveal images of the various shoe styles from the collection, and her fans can sign up of her alerts and the opportunity for an early access pre-sale shopping opportunity beginning 9th March.Those who sign up will be able to shop up to 11 styles from March 9 to March 15 before the entire collection becomes available for everyone. Fans can have a sneak peak of JLO JENNIFER LOPEZ from here.