Suggestion #5
The About page: see Busy.org
Add a photo and bio of all Associates, Volunteers, Friends, and any and all especially big-name celebrities like Justin Bieber, Brad Pitt, Tom Cruise - well only if you can count on their support :-)
Maybe 
Tell all new members here of your plans, your hopes, your dreams, your strengths, your weaknesses, - openness and honesty will win you the followers you want and need.
A brief history of Steem, Steemit and very briefly the other platforms using the Steem blockchain.
I ran my own Bulliten Board(BB) on a PC in my basement so long ago I can't even remember the name of the software I used (and sold), anymore. But I can remember it was easy to use and support, fun to do at the time and I enjoyed seeing new members and the various threads in action.
This site has it easy in comparison, the software is open, and available, your customers come to Steemit and could then be welcomed by chainBB (see Suggestion #4)
It's funny how the brain works, as I was writing this story, I recalled I was, at the time, a Reseller in my own business and had taken the BB software to try it out at home, so I could tell customers how great it really was.
So in Conclusion that's what your About Page needs to do - To tell your customers how great it really is now here at chainBB, and how it will be even better soon.