I completely agree. Even as a health conscious person, trying to read an ingredients label is a complete minefield dues to tactics such as renaming ingredients / disguising ingredients etc. Which is why it is better to try to make as much as you can from scratch using whole ingredients. So in that respect is it the manufacturer who has to change or the consumer? Just thinking out loud.
Anyway you've reached the halfway point of your challenge and doing a great job at raising awareness of the effects of sugar and labelling issues! Well done and keep going :)