Onsite Factors
Video has become one of the highest rising and most popular marketing technique that is rapidly growing in popularity. And the last thing you would want to do in your Internet business is be left behind.
That’s why I am writing this article to teach you what i have learned about how to rank high for specific searches for your videos.
Let’s start with onsite factors such as using relevant keywords, video tags, and a title and description.
There are 2 types of factors that will affect how Google will rank your video, which are the onsite factors and the offsite factors. Without further ado, let’s get to the onsite factors.
First and foremost, the relevancy of keywords is the key. Google evaluates your video based on the language in your video and your description box. So, make sure to do research on the keywords that you are going to use.
At this point in time video tags are said not to be very important, but including a few keyword tags helps YouTube know what your video is all about.
The title and description of your videos is an important factor in determining your rank, because the keyword in your title and description gives a slight SEO boost to your videos.
Onsite Factors Continued
Now, that we have briefly covered the above elements to get your videos optimized and ranked let’s move on to offsite factors. These being thumbnails, content of your video and channel authority.
The thumbnail creates the first impression of your video. Customize your own thumbnail to increase the click-through rate of your videos.
Instead of using the random snapshot auto-generated by YouTube, using your own customized thumbnail is always preferred
YouTube uses the content of your video to rank your video as well. To help get a summary of your video, you can include the targeted keywords in the transcription of your videos.
The more engagement of viewers, the more channel authority you have. You can give a link that consists of your keywords to your YouTube channel from your website to build channel authority.
Offsite Factors
Other than the onsite factors that will affect your rank there are some offsite factors that may affect your rank. One would be the views and video retention.
The more views you have, the more exposure your video has. This way, it improves the video’s YouTube SEO.
Second offsite factor is the comments on your video. Comments on your video give an authority signal to YouTube.
If viewers have commented on your video, it means they have enjoyed the video or at least they have watched the video until the end.
Subscribers is the third factor. If people have subscribed to your channel, it means they have liked it. This indicates that your video is authoritative as well.
And let’s not forget about viewers sharing your video and adding it to there favorites.
Offsite Factors Continued
If viewers share, favorites or add your video to their ‘watch later’ list, it gives an authority signal to YouTube as well.
Last but not least, just like Google uses inbound links to rank your page, YouTube also uses these links as a ranking factor. If other video points back to your video, it indicates that your video is a quality video that’s worth pointing back too. http://digitalproductreviews.xyz