Growing demand from homecare and laundry detergents industry will drive the alkyl polyglucosides market to over 973,000 tons in global sales by 2028, finds a new study. The broader trend towards greener substitutes continues to boost the use of alkyl polyglucosides as the preferred industrial surfactants.
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Global demand for alkyl polyglucosides is also riding on the coattails of the broader shift towards sustainable and eco-friendly surfactants. The preference for sugar surfactants continues to be greater than bio-surfactants, owing to issues with foam quality, appearance, and shelf life. Sugar surfactants have optimal cleaning efficiency and low irritability, which has given a fillip to adoption in several end-use industries. Sensing the opportunities and evolutions in demand, manufacturers are focusing on launching novel sugar-based surfactants.
The report finds that Europe continues to lead the global alkyl polyglucosides market, with total demand pegged at nearly 151 thousand tons in 2017. European pharmaceutical, personal care, paints, and textiles industries are making a gradual albeit noticeable shift towards sustainable materials. This has induced a deviation from surfactants sourced from non-biodegradable petrochemical sources. Adoption of alkyl polyglucosides is witnessing growth on back of two dimensions – both government mandates and consumer awareness have been instrumental in driving adoption.
Rising Importance of Sugar Surfactants
Bio surfactants of vegetable origin, when used as co-surfactants, are typically incompatible with polymer additives and other synthetic surfactants. As compared to sugar surfactants, bio surfactants face limitations associated with shelf life, stability, foam quality, and appearance. In addition, sugar surfactants are ecofriendly and non-toxic, fuelled their use and production, which consequently has provided a wide scope for growth of alkyl polyglucosides market.
Go Green – the New Trend
With growing trend of green surfactants that are easily biodegradable, the use of bio-based surfactants is revving across industries such as cosmetics, agricultural applications, textile and industrial cleaning applications, to name a few. This has triggered the adoption of alkyl polyglucosides as surfactants in these industries as they display higher dispersing and wetting properties, enhanced foaming ability and detergency, high solubility and stability. The paradigm shift associated with environment and human protection has pushed manufacturers to focus on developing bio-based surfactants such as alkyl polyglucosides for several applications, which is expected to aid the growth of the polyglucoside market during the period of assessment.
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In addition, sustainability being the core focus, demand for sustainable solutions amongst consumers has risen, and has been recognized due to regulatory initiatives such as RSPO (Roundtable on Sustainable Palm Oil) and DfE and new GHS (Globally Harmonized System) standards. This trend is expected to further the adoption of alkyl polyglucoside across various end use applications, them being nonionic plant-derived biodegradable surfactants.
APG Widely Used in Personal Care Industry
Given the significant proliferation of personal care products such as shampoos, the demand and adoption of alkyl polyglucoside is expected to witness a steady growth path during the period of forecast. Alkyl polyglucoside is largely used in shampoo formulations as they provide high foaming and cleansing properties that offer better soil and solid removal and are scalp and skin friendly. Owing to their cost efficient manufacturing and aforementioned benefits, players involved in manufacturing of personal care products are opting for alkyl polyglucosides in their products, which is anticipated to fuel the demand for alkyl polyglucoside during the assessment period.
Availability of Alternatives to Remain a Key Deterrent
By far, alkyl polyglucoside, as natural or bio-based surfactants, have been largely used in skin care applications, industrial applications, as detergents and other applications. However, manufacturers have introduced alternative materials that can act as natural surfactants offering higher efficiency across various application areas. These alternatives, typically from the glucamide plant family, are widely being used in the cosmetics industry as they offer enhanced mildness, sustainability and are easily compatible to skin. In addition, they also deliver higher foam forming and cleaning efficiency than palm oil based surfactants and are in alignment with the Nordic and EU Ecolabel standards for environment health. Such alternatives are likely to exert negative impact on the adoption of alkyl polyglucoside surfactants, thereby impeding the growth of the alkyl polyglucoside market.
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