I live in a small city in northeast China.，about 30,000 people，There is only one main street.
It's very cold in winter here.today's temperature reached 25 ℃ centigrade below zero,The streets were full of snow
Few people do business because the city is small. but the shop signs are huge.
The shop's plaque is one story high. the second floor is blocked.
The bigger the plaque, the better the business?
I think not
People's word of mouth is the most important.
Your business will get better with everyone's approval.