"Make the world love you," the annual summit brings together thousands of businesses, think tanks, industry leaders and eco-partners
On September 12, the 3rd Facebook Overseas Marketing Summit was held in Shanghai. The theme of the Summit was "Create by You, Make the World Love". It attracted hundreds of companies from various industries, such as e-commerce, science and technology, games, tourism, media, consumer goods, and so on, and received capital, services, platforms, data, and expenditures. More than 1200 people have been supported by several other marine ecosystem partners. During the summit, Facebook, in conjunction with KPMG, launched the "Top 50 Leading Brands in China's Offshore Industry" list for the second year in a row, and summarized the strategic trend of China's offshoring, the construction of "China's brand" and small and medium-sized enterprises'offshoring through the publication of the "White Paper on Leading Brands in China's Offshore Industry 2018". Ecological and other perspectives. Another highlight of this year's summit is that Facebook has actively built an Ecosphere of partners and a think-tank of leaders on the sea, established strategic cooperation with Tsinghua University's Internet Industry Research Institute, and invited a number of industry-weighted guests to share the successful experience of Chinese enterprises on how to go global. Facebook has been working to connect people and businesses around the world, creating more value for China to go to sea through its leading marketing platforms and technological advantages, and helping to upgrade "Made in China" to "Created in China" or even "Brand in China".
2018 the top 50 brands of China's offshore brands have been unveiled, and 77% of overseas users know at least one Chinese brand.
The "Top 50 China Outbound Brands" and "China Outbound Leading Brand Industry White Paper 2018" are the annual industry reports issued by Facebook and KPMG, aiming to analyze the new trend of annual outbound and promote China's leading brands. The list assesses the brand awareness of hundreds of Chinese companies in eight major markets around the world, interviews 2,400 overseas consumers of different languages, ages, cultural backgrounds and income levels, and combines Facebook's data on accurate coverage, brand expressiveness and effect transformation to select 2018. China's top 50 list of sea going brands. And for e-commerce, mobile applications, online games, consumer electronics, consumer services, consumer brands and other fields, released the industry's leading brand segmentation list. The listed companies include not only well-known domestic brands that are developing rapidly globally, but also brands with obvious Internet genes and emerging markets and industries.
The white paper also summarizes several trends. Chinese brands are gaining popularity overseas. 77% of overseas users are aware of at least one Chinese brand, especially in developing markets such as Southeast Asia, Africa, Latin America and so on. The popularity of Chinese brands is higher than 80%. Global users'general impression of the "Chinese brand" is improving, with 59% of respondents in eight regions preferring Chinese products because of their ease of use and 56% preferring the fashion sense of Chinese products. All these data indicate that Chinese enterprises are taking advantage of the opportunities of the mobile Internet era to become co-founders of new business cards created by China with a more open attitude and a more international perspective, which not only achieves their own global value, but also brings more competition to global users with different needs around the world. The price of force and better quality and service, and get their recognition and love.
Facebook helps Chinese brands to be closely linked with global consumers, and promotes China's "going to sea" in all directions.
Dan Neary, president of Facebook's Asia Pacific region, said that in China, not only some big companies, but also some small and medium-sized enterprises'services, products and brands are moving directly into the global market. It fits in well with Facebook's business, and we're willing to help partners develop global markets, which is what we've been doing all along to keep the global population closely linked.
Facebook's family product has 2 billion 200 million users worldwide. Today, 94% of daily users access Facebook via mobile devices, and 66% visit it every day. At least 1.2 billion users are connected to at least one business overseas, 80 million corporate users use Facebook to promote their business, and Facebook supports more than 150 languages. A wide range of user sizes and leading technological advantages can help Chinese companies more accurately connect with global users. The mission of Facebook is to give people the right to share and make the world more open and more closely linked.
Jayne Leung, president of Facebook's Greater China division, also said that looking ahead, Facebook hopes to help more Chinese companies go global. "We will provide more value to help Chinese enterprises go overseas to connect the world."
Facebook not only has highly efficient and accurate marketing products, but also underlying technologies, such as AI / VR / AR, that will influence at least the next decade, and the evolution of these technologies will be the cornerstone of China's intellectual upgrade to sea. In addition, local talent with a global perspective will become even scarcer, and the Facebook Blueprint talent program will continue to train professionals in this field. Finally, the Facebook Quality Partnership Program will actively seek extensive collaboration with more partners in marine ecology.
Facebook大中华区总裁Jayne Leung