The Word is God's word.

"So shall my word be that goeth forth out of my mouth: it shall not return unto me void, but it shall accomplish that which I please, and it shall prosper in the thing whereto I sent it."

God sent Jesus to be His word and to accomplish His will. Jesus performed the work that God willed him and spoke the words that God gave him and He followed God's commandments perfectly. Jesus IS the living word of God.

All Bibles before the 1600's said "it", not "him" regarding the word. Even among trinitarians it is a new idea that the word was a pre-existing Jesus. The same exact word "Logos" or "word" is used many times in the Bible and is never a person.

If Jesus is not God than whomever wrote this and the rest of the new testament was not very careful with their wording and almost blatantly attempted to lead people astray.

Or perhaps the translators were. Though, I still believe the truth is clear.