Cinepax, the Pakistan-based cinema chain, has announced a joint venture (JV) with STARZ PLAY, the Subscription Video on Demand (SVOD) service in MENA to launch ‘STARZ PLAY by Cinepax’. The new service will grant subscribers access to thousands of hours of blockbuster hits and Pakistani, Hollywood, Bollywood, Kids favourites.
‘STARZ PLAY by Cinepax’ offers an impressive library of content licensed from the biggest Hollywood names. The service provides its customers a diverse array of blockbuster Hollywood movies, award-winning box sets, day-and-date premium series – plus documentaries, kids’ entertainment and Pakistani favourites.
“This landmark joint venture with Cinepax marks STARZ PLAY’s first launch outside the MENA region and will elevate our potential consumer reach from 350 million to over 500 million,” said Maaz Sheikh, Co-Founder and CEO of STARZ PLAY. “We’ve been looking forward to launching in Pakistan for a while, and a partnership with such a well-known name in the entertainment industry as Cinepax is the perfect way to kick off an exciting relationship with our customers in the country. This partnership will also help our studio partners in legitimizing such a heavily-pirated market.”
Read more : https://www.gadgetvoize.com/2018/09/03/cinepax-signs-joint-venture-deal-with-starz-play/