So I have to speak on this. Apparently, companies like P&G think that consumers like you and I are stupid. Their latest 'New and improved formula for their Dawn dishsoap is anything from. The original formula worked just fine with no complaints. They even used it on rescue animals for petes sake! So since NO one asked for this, this new formula seems to be a perfectly marketed Money saver for the company. If your company wants to save money by cutting cost, do the consumers right by leaving Dawn alone and 'Improve' something else! Just for pulling a stupid stunt like that, I felt so slighted that Gain is looking better and better. For all the real Dawn fans