Matcha Bar, who just introduced a supercharged, natural energy drink, called the “Matcha Hustle” announced raising $8M yesterday. So what are they doing with it?
Giving you a chance to walk into a Whole Foods and pick one up for free.
When you click the coupon you may notice a little monster at the bottom and the phrase “100% Climate Positive.”
Here’s what “Climate Positive” means: Matcha calculated the carbon pollution created from making and shipping each can of Matcha Hustle.
Then they created a partnership with CHOOOSE offsetting 25 pounds of carbon pollution per can gifted. Which is more than double the pollution created during the manufacturing and transportation of the beverage.
Double.
Kinda like how Drake drops double albums and Von Miller takes responsibility for two blockers on Sundays in the NFL.
Each time you drink a Matcha Hustle the resources created will make it more expensive for industries to pollute and support projects bringing clean energy to the billion people on the planet still living without electricity today.
And you can have your first one courtesy of the investors at Matcha Bar.
The Matcha Hustle is the world's first all natural energy drink and the world's first climate positive beverage.
Full Disclosure: I drank the Matcha Hustle and enjoyed the way it felt, which is saying something for someone who has become immune to Red Bull, and I’m also a member of the CHOOOSE team.