Tencent Game issued a bulletin on live broadcasting behavior norms to strengthen the practice of socialist core values, improve the standard level of live broadcasting activities of Tencent games, and put forward 12 prohibited bad behaviors.
Tencent said that there is a natural copyright relationship between game content and live game content. As a content provider in the live broadcast industry and its derivatives, Tencent shoulders the responsibility of its game content compliance operation, but also has the responsibility to promote the standardization of live content and authorization based on Tencent game screen. The announcement applies to all platforms, organizations and anchors that organize, produce and publish live content based on the Games operated by Tencent.
The full text of the announcement is as follows:
This announcement is issued in response to the requirements of the state on Internet governance, strengthening the practice of socialist core values and improving the standardization level of live game broadcasting activities operated by Tencent. This announcement is applicable to all platforms, organizations and anchors that organize, produce and publish live content based on the Games operated by Tencent.
There is a natural copyright relationship between game content and live content. As a content provider in the live broadcast industry and its derivatives, Tencent shoulders the responsibility of its game content compliance operation, but also has the responsibility to promote the standardization of live content and authorization based on Tencent game screen.
We appeal to the whole industry, including platforms, agencies and anchors, to consciously abide by national laws, regulations and policy requirements, actively cooperate with supervision according to law, abide by professional ethics and consciously resist bad behavior.
We advocate that the whole industry take the initiative to strengthen the practice of socialist core values, and constantly enhance the constructive role of the new Internet pan-entertainment format in the prosperity and development of society and culture.
In the live broadcast of games operated by Tencent, the following bad behaviors are strictly prohibited, including but not limited to:
- Violating the basic principles established by the Constitution; involving sensitive topics such as national politics, nationality, religion and region;
- Publicizing or publishing illegal information, information that violates social morality, or information that is not conducive to the construction of spiritual civilization, including but not limited to pornography, gambling, cults, terrorism, etc.
- Damage Tencent's game user experience and brand directly or indirectly by any way or action;
- Disseminate or disseminate false information to other users through any way or behavior as a platform or Tencent game official;
- Disseminate or disseminate vulgar and indecent information by any means or behavior;
- Disseminate or disseminate the use of private clothes, Trojans, plug-ins, viruses, training agents and such information by any means or behavior;
- Promoting and encouraging bloody violence in the real world;
- Infringing upon the privacy of others and divulging other people's information without permission;
- Failure to abide by the spirit of the contract, unilateral termination of the contract without reason or other agreements with third parties that affect the normal performance of the contract during the contract period;
- Infringe on the copyright of game manufacturers and content creators, and impair the rights and interests of content creators or copyright owners in any way;
- Causing disputes in any way or through any means, resulting in adverse social effects;
- Other statements or acts that do not conform to laws and regulations, social morality or rules of the game.
Tencent Game will continue to strengthen the standardized management of the content of the game and its derivatives, and we will resolutely punish the violations of laws and regulations. In this regard, I hope that the majority of platform agencies and anchors will respond positively to the above requirements and jointly promote the compliance, healthy and orderly development of the entire online game live broadcasting industry!