The last lines of the whitepaper pretty much sum it up:

3.4 Conclusion
COBINHOOD is the world’s first ZERO trading fee cryptocurrency exchange that is
capable of high-frequency trading. In the near future, large investment banks, hedge
funds and institutional investors will be more than willing to enter the cryptocurrency
trading market due to COBINHOOD’s high quality of service.
Together with COBINHOOD’s ICO underwriter service, COBINHOOD will become
NASDAQ and Goldman Sachs in the cryptocurrency market