Coca-Cola and Pepsi are the two leading companies in the soft drinks industry worldwide, which is why throughout history both have struggled to be number one. However in the United States it is Coca-Cola who has led the market over rival Pepsi.
But this was not always the case, Pepsi once used a spot with a blind test showing an old woman in a supermarket who was surprised after choosing Pepsi instead of Coke. This made Pepsi substantially increase its sales, so Coca-Cola launches a new product to counter the new strategy: "New Coke."
"New Coke" was considered the worst marketing mistake in history. At that time Pepsi took advantage to launch a campaign in which he emphasized that Coca-cola changed its flavor by the flavor of Pepsi.
But the Americans forced, so to speak, that Coca-Cola returned to its original flavor. That's why Coca-Cola launched "Classic Coke" to rectify its mistake.
It is said that in tastes genres are broken and that is why for many people the taste of their favorite soda is the best. And you prefer Coca or Pepsi?