There are many legends to tell how Cola syrup turned into soda. The most plausible option is a drun guy came to the pharmacy and asked for an invigorating drink. The seller was too lazy to go to the pantry and offered instead to dilute the Coca-Cola mixed with soda. The new combination was so impressed with its taste, that based on it was created all the modern recipes.
98% people of the globe are familiar with this phrase. Over the last decade, these two words are the epitome of one of the most expensive (2005-2015 years), promoted and most popular brands of commercial and advertising industry. The value of this company is so great that even a stock market guru Warren Buffett has not regretted to deposit billion of action. By the way, about the same number of bottles consumed product in the world in just one day. You will certainly have guessed that we are talking about Coca-Cola.
It all started not so rosy.
Initially, Coca-Cola has been used instead of drugs
Atlanta, 1886. During this period, the pharmacist John Pemberton invented the recipe for sweet and thick syrup, known afterwards as the Coca-Cola drink. Then he took it to a local pharmacy and just one day all of the portions were sold for 5 cents. Novelty has been patented as a medicine from various nervous disorders and impotence. Also, it is recommended for people who have a strong attachment to morphine. Cola acted as a lightweight version of the drug and reduced the suffering of patients.
Coca-Cola brand has developed by as accountant
The name and logo were invented almost immediately by inventor Frank Robinson, who was at that time an ordinary accountant. Coca-Cola phrase came from the ingredients included in the drink: coca leaves + tropical tree nuts (cola).
The first year of the Coca-Cola empire was unprofitable
Initially Cola was bought for only 5-6 glasses per day. Because of this rate the profit of one year was only 50 dollars (at a cost of $ 70).
Coca-Cola was sold for $ 2000
A little later, things went better. In 1887 was adopted the "dry" law in the state of Georgia. Cola begins to sell better, but the inventor of the drink went bankrupt and forced to sell all of the assets of $ 2,000. It's hard to believe, but once all the Coca-Cola company did have such a value.
