Today, wherever you go try this drink, not just about that: consume a cup. Now, there is an experience around that is based from the very fact of beverage preparation, selection of accompaniment and smell and music acclimates place.
And it is that, precisely where "you go for coffee" becomes the perfect excuse to know more about a person, knowing what he wants and give adequate space to make you feel comfortable. Larger businesses, usually, have always had a cup of coffee as an initial excuse.