In the last month I got 20 people to sign up for Coinbase and buy $100 worth in crypto. Here's how:
"I don't have $17,000 to buy a bitcoin" Explain that you can buy a fraction of any coin.
That is the MAIN reason why people aren't buying yet, not because they don't think they can't make money."It's a bubble, you're going to lose everything" Explain what blockchain technology is (with links, don't actually try to explain it)
The example that I like to give is Bitcoin is all about the technology just like Uber vs Cabs. If you asked a cab driver 2 years ago if Uber was legit, would he of told you that soon he wouldn't make half the money he is making at the time? Also asking a retailer about Amazon works as well.. or someone that worked at Yahoo about Google. You get my point by now.I tell them that I treat it as gambling more than an investment. People LOVE to gamble. Best advice is "Don't invest money you can't lose"
So don't need to get all technical about it, keep it simple and send them links to educate themselves such as cointelegraph.com, coindesk.com, coinmarketcap.com