45% of carbonated beverages sold in the US are Coca Cola products.
26% are Pepsi products.

Did a poll asking the question of which brand is more popular in 30 years.

Coca Cola is leading with 71%.
Pepsi has 12%.
17% are unsure.

In terms of companies, the obvious answer is Pepsi.

Pepsi made 79.5 billion in 2021.
Coke made 38.6 billion.

Which for Coke is a decline of 10 billion dollars since 2011, where they’ve lost revenue nearly every year of the last decade.

Pepsi is up 14 billion dollars.

Big reason is diversity in the companies as a whole.

Pepsi owns

• Frito Lay
• Quaker
• Rice A Roni
• Cracker Jack
• Pearl Milling “Aunt Jemima”

Also has equity in Lipton and Yum Brands, which owns Taco Bell, KFC & Pizza Hut.

Not to mention outside of carbonated beverages, they are beating Coke in other categories such as sports drinks, where Gatorade which is owned by Pepsi is 67% of the sports drink market, where Powerade & BodyArmor, both owned by Coke are smaller at 14% and 9%.

Pepsi is the much bigger and better invested in company, which will be larger this year, next year and in 30 years.

Disregarding that though, I believe most people voting in that poll just assumed it was the drinks themselves.

For that, Coca Cola as of now is as a drink much larger than Pepsi as a drink, where Pepsi sells about 18 billion dollars a year of soft drink products under that brand, where Coke is reporting at about 32 billion in soft drinks sold.

Right now Coke has a lead there, but over the next 30 years, the world is going to change a lot and the market changes with it.

The big change being emerging markets, with both Africa & Latin America.

Africa is projected to have 2.5 billion people by 2050.
Up from 1.4 billion today.

Latin America is expecting 780 million.
Up from 640 million.

Both those areas are expecting huge economic and population growth, while Asia, Europe & North America will stay relatively the same with population.

Looking at Africa, Coca Cola made 3 billion dollars in revenue there last year.

Pepsi is investing in Africa, where it purchased Pioneer Foods based in South Africa for 1.7 billion, but looking at industry reports, they aren’t investing that much into West Africa now and selling under a billion dollars of beverages there yearly.

This makes a really strong case that Coke as a drink is almost promised to stay the bigger product for the next 30 years.

There’s also Latin America, where both companies are doing about the same proportionally.

Coke made 4 billion dollars in Latin America last year.
Pepsi was 8 billion, spread throughout all products.

The only issue for Coke might be an over reliance on Mexico, where 47% of Latin America revenue is just from Mexico.

All said and done though, looking at the market globally, both brands will stay around forever and Pepsi will be the bigger company, but more Coke is likely to be sold globally.