Black
The signature color of sophistication (hello, little black dress), it dominates high-end makeup packaging and can even make inexpensive blushes and lipsticks seem more upscale.
Blue
Most everyone likes blue. No wonder it connotes trust and dependability and is a favorite logo color for financial institutions seeking to make people feel secure. Blue can improve customer loyalty, too.
Green
Retailers often employ this color to attract eco-minded clients. But remember: Just because an item is green doesn't mean that it's environmentally friendly.
Orange
The color is associated with fairness and affordability.
Pink
Scientists found that seeing pink slows people's endocrine systems and tranquilizes tense muscles. How that might influence your wallet: Feeling relaxed may make it less painful to part with cash.
Red
Although plenty of shops embrace this color (and still find financial success), market experts warn that, just like a stop sign, a red placard can make consumers hit the brakes. It serves as an alarm, triggering a more careful consideration of our outlays.
Violet
Purple reigns in the beauty industry, especially in the category of anti-aging products. When people see it, they think of royalty.
White
In branding, white suggests simplicity and purity. (Seventy-five percent of top skin-care brands are packaged in white.) It also stands for modernity and honesty, which may be why Apple swears by it.
Yellow
A mainstay at fast-food restaurants, yellow evokes energy and increases appetite.