Four important reasons for the roles that colors play in designs,
Instant; Color calligrapher almost instantly emotions yada message. This is the strongest non-verbal communication path available.
Our minds are pre-programmed; We go when the green light is on. We stay away from the colorful, unpleasant food. We know that we will stop in the red lights flashing behind us. Color plays a role every minute of our daily lives.
Colors depend on cultures; Colors have different meanings in different countries and cultures. so we need to know what it would mean from what the viewer sees.
It has an important role in all areas of life; Color suppresses one's appetite, reveals a person, makes them happy, and even gives them a feeling of strength.
42 Common Emotion (and which color plays role)
Do you know how to wake up the feeling you're looking for? Here is a "cheat list". Take a look and it will be easier to design a strong logoid that will assure you the emotion you want.
Action and adventure? Red
Affordability? Orange
Aggression? Red
Appreciation - Pink
Attention? Red Yellow
Authority? Black, blue, purple
Calm? Blue, brown, pink, green
Attention? Yellow
Confidence? Blue
Creativity? Orange
Wonder? Yellow
Dignity? Blue
Driver and energy? Orange, red
Enthusiasm? Orange
Femininity? Pink, purple
Enjoyable? Orange
Kind? Pink
Gratitude? Pink
High soul? Orange
Happiness? Pink, yellow, red
Compliance - Green
Health and healing - Green
Innocence? Pink
Love? Red, pink
Luxury and prosperity? Purple, green
Mystery? Purple, black
Nature? Green, brown
Passion? Red
Positivity? Yellow
Playful? Yellow, pink
Romantic? Pink, purple
Prerogative? Purple
Simplicity? Brown, black, white
Development? Purple
Spirit? Purple
Power? Red
Success? Blue
Tradition? Black
Calm? Pink, green, blue, white
Reliable? Blue
Temperature? Yellow
Youth? Pink, orange
10 General colors and their equivalents
Now, looking at the opposite side, we can examine whether the logotype you created earlier gives the right feeling to the other side. Below you will find the common meanings used in popular colors and logo design.
Brown - Represents nature and woody part. It is usually simple and neutral because it is used for legal and construction logos.
White - the universal symbol of peace. It represents simplicity, purity, sterility, and radiance.
Purple - Generally used for luxury items and educational logos. These cold and hot features mean culture, royalty and mystery. However, a rare color and why many designers are reluctant to use this color.
Blue - Blue generally represents empathy and security. It uses medicine, government and Fortune 500 companies. We can refer to the most used color because it represents pride and loyalty.
Green - This color usually represents renewal and life. Soothing is used to awaken peacefulness, at the same time jealousy and inexperience. It is often used for the logos of environmentally friendly companies.
Yellow - This color tracker can degrade the twin. It represents attention and cowardice or happiness. This is often used to attract attention and create warmth. At the same time, however, it may be dominant for the viewer and tired of the viewer.
Orange - Combines the qualities of red and yellow and is used to stimulate emotional appetite to create a widespread sense of acting. Logoda is a color that emphasizes joy. This takes into account the energy in the log.