Say what you want about Generation Y, but one thing is certain: it's a generation that is looking for new experiences that are out of the ordinary rather than simply accumulating consumer goods, and travel is in head of list. Columbery is a Blockchain-based platform that connects small and medium-sized enterprises (SMEs) around the world to this greedy population who are looking for local goods and services as they explore new locations.The company combines artificial intelligence and Blockchain technologies to provide a unique travel experience for this group of consumers, while rewarding users with Columb tokens (CLMB) when they register, review and evaluate businesses using the platform . The company is currently preparing to launch the private sale phase of their ICO, which will begin May 15, 2018.
Uncover, share and visit places
Columbery's platform allows you to find places to visit while traveling in a more fun way with Columbery Discover, a quest-style product that encourages users to search for new places and collect rewards to check and note the places .
Companies can attract potential customers with special offers, discounts and rewards in CLMB tokens, while users can swipe the screen to the right or left to find potential matches to their interests. Users can then use their tokens to purchase tickets, vouchers and other benefits . The mobile application leverages its Data Driven Artificial Intelligence capability to deliver a tailored experience to each user profile, "The DNA of the Traveler's Personality."
Marketing targeting younger generations has been a sort of Holy Grail for advertisers for a while. The appeal of this generation for advertisers is understandable, as they are expected to spend more than US $ 1.4 trillion on travel costs in the next two years alone, but they are certainly not in search of traditional tourist places. They want something unique and authentic, which often means looking for places off the beaten track and attending small local businesses, which usually do not have the budget to reach these travelers .
Bringing together SMEs and travelers
Traditional advertising efforts often run out of steam, as younger generations tend to respond better to word of mouth and influence marketing, but developing a brand image can be costly for an SME. In addition, there may be a low return on investment for marketing strategies that require users to click on the ads in the content. Not to mention that click bots and other types of fraud can drive up the cost of online advertising without providing real vistas. The Columbery platform offers small businesses a solution that allows businesses to engage directly with a target audience .The project aims to create a network effect that will stimulate the growth of the ecosystem. As more and more companies join the platform and offer rewards, more travelers will be attracted to participate in the overall rewards system. Columbery CEO and co-founder Igor Arkhypenko believes the platform will revolutionize commercial engagement with travelers.
"Columbery allows companies with limited marketing budgets to create true goodwill through word of mouth," he says."This means that travelers no longer need to browse travel evaluation websites to find what they are looking for. Our app will analyze and suggest companies based on their profile, while SMBs can spend less on marketing efforts because they reach a very specific and engaged customer. "
Columbery turned to ICOBox , the world's leading provider of SaaS solutions for Blockchain growth promotion, to assist with the launch of its ICO. The Columbery Private Sale will begin May 15, 2018, with a 30% discount with a minimum purchase of $ 10,000. They will also host two pre-sale stages with decreasing premiums and minimum purchase requirements, the first starting on June 15 and continuing until July 15, the second from July 16 to August 15. The public sale will begin on August 16, with a minimum purchase of $ 50, and will end on September 30, 2018.