The global after sun products market is likely to grow at a CAGR of nearly 3.4% during the assessment period 2017-2026, according to a new research report added to the repository of Market Research Reports Search Engine (MRRSE). According to the report, the global after sun products market will surpass revenues worth US$ 2.92 Bn by the end of the assessment period. The report titled “After-Sun Products Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2026” offers in-depth information on the future of the market.
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According to the report, the key trends influencing the after sun products market include growing emphasis on organic products and consumer awareness on the side effects of excessive use of after sun products. Manufacturers are catering to the evolving needs of the consumers by incorporating more organic products in their offerings.
In a bid to offer detailed insights to readers, the report has segmented the global after sun products market on the basis of creams and lotion, cleansers and foaming, essential oils, and gel & scrubs. By sales channel, the key segments include modern trade, convenience store, departmental store, drug store, and online stores. According to the report, creams and lotions are likely to be the highest selling product types in the market. Global demand for creams and lotions is likely to surpass US$ 1.8 Bn in revenues by the end of the forecast period. By sales channel, modern trade is likely to remain the most lucrative, owing to high familiarity of the consumers. In terms of revenues, modern trade is likely to surpass US$ 1.2 Bn in revenues by the end of the forecast period.
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By region, Europe is likely to maintain its position as the world’s most lucrative market, followed by North America and Latin America. Consumer preference towards natural and organic is likely to induce changes in the supply chain equation, with organic and low-chemical products likely to gain traction. Asia Pacific is also likely to emerge as a leading market for after sun products, with the rapidly growing middle class in China and India fuelling demand.
The report also offers a detailed competitive landscape that sheds light on the strategies of key players in the market. The business and product strategies of some of the leading players have been discussed in detail in the report. Some of the key players in the market include The Procter & Gamble Company, Beiersdorf Aktiengesellschaft, Johnson & Johnson Services, Inc., L'Oréal S.A., Kao Corporation, Shiseido Co., Ltd, Avon Products, Inc., The Estee Lauder Companies Inc., Christian Dior SE, and Unilever PLC.
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