Content development can seem overwhelming, but if you streamline your work, it doesn’t have to be. Each social media type will bring its own leads, but that doesn’t mean that you need to make wholly different content for each one.
I often write the blog to get my ideas on paper. I then turn my blog into bullet points and make a video from those bullet points. Facebook likes native material, so sometimes I share the link to my blog, and often, I just copy and paste my blog into a post. That same Facebook post can be simply turned into a Facebook lead ad when I have money to spend on leads. I then take that same copy and send it out to my e-mail list as an e-mail and link to my blog or my YouTube channel to further drive traffic. Easy peasy.
Some days, I feel more talkative, so I will film a video and have a person on Fiverr (use my referral link to get started with 20% off https://www.fiverr.com/referral_program?source=side_navigation) transcribe it. If I’m feeling really busy, I have another person on Fiver edit the transcription and it is ready to go blog post. I can then repeat the steps above.
- Create insightful and intriguing blog content that best describes your product or services.
- Post the blog content on your social media accounts like Facebook, Twitter, and LinkedIn with a link back to your blog for access to larger audience and traffic generation.
- Use the blog content to make a YouTube video for an easier understanding of the information being passed. Plus, you get a new source of leads!
- Promote the YouTube video created on your social media accounts like Facebook, Twitter, and LinkedIn.
- Use the blog content in a Facebook Lead Ad, if you want to boost your leads and want to spend money.
- Use the blog text to send a customized e-mail to your e-mail list!
And this is an example of exactly how great marketing works. It helps your audience get closer to what they want, by merely documenting what you are doing that actually works. And, it provides value!
Get Kartra if you want to follow how I keep marketing simple. !