Any runner will tell you that the right shoes are key to success and it is this thinking that has been the driving force behind sporting goods manufacturer Adidas. The company’s origins go back nearly a century when one man, adi dessler was determined to provide every athlete with the best possible equipment. Today, the adidas group is the worlds second biggest sports equipment manufacturer with products ranging from footwear to clothing to accessories, focusing on running, football, basketball and training. It also possesses one of the worlds most iconic brands, a distinctive logo of three (3) stripes.
Inspiration leads to new shoes
German born adolf dessler, nicknamed Adi, was an avid sportsman with a passion for extreme sports, having even built his own ski jump. A keen runner as well, he, like many other entrepreneurs, spotted a gap in the market the need for better shoes ones that enhanced performance and went beyond functionality. Adi had originally trained as a baker but he had a heritage steeped in shoe, it seemed his destiny to follow in his father’s footsteps.
This is the sprite of self believe hard work and determination. Believe in your good sprite & work herd.