A great businessman after being about to break his company decides to create a new product, to promote it expressed all the components and ingredients he had but it really was not like that, in his desperate attempt to save his company decided to lie about his product to sell it fast and be able to pay old debts.
When his first client arrived and made his first sale that businessman thought that everything was resolved, but the next day that client returned with a fine for that company. When asked what the man was about, he said: Your product is not what it claims to be, nor does it contain what it says it contains. That ruined businessman asked him to please do not do this to him, that he needed the money to be able to recover his company and he had to lie to try to achieve it.
But that man just looked at him and said: Bad way to try to recover your friend, nothing is recovered based on lies, always remember: If you're going to lie, let it be brief.