new technology powered by Oculus that allows users to navigate 360-degree videos in their News Feed (no headset required), has offered a VR gateway for many brands. For instance, NARS makeup is using Facebook 360 to offer customers a new way to try on makeup through their smartphones. UFC, the Sundance Film Festival and news outlets like BBC are already aggressively using the new platform. Expect to see Facebook 360 become more widely embraced by companies in the year ahead – offering a way to explore products and experiences from virtually any angle.