What does it take to be a copywriter? ⠀
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A copywriter is someone who takes something and presents it to your audience in a way that is relatable to them.
Most people think copywriting has to do with words, but we actually deal a lot with ideas. I always ask myself: "how does my audience want to consume this information?"⠀
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A good copywriter weaves in their client's personal story.
People buy from people. The more someone knows about you the more likely they are to like and trust you (read: buy from you)!⠀
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All that we do has the goal of evoking emotion out of our reader.
One of my favorites is future pacing- showing you how your customers' future would look with said product or service.
I also like to tell my audience how my client can help them get from point A to B.⠀
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The end goal of evoking emotion is to describe actionable steps. This is also a call to action.
I may want someone first to like, comment, or share. Then I want them to visit a website or pick up the phone and call.⠀
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Let me know if you agree and let me know some other qualities you look for in a copywriter!⠀