Surely you can imagine how a traditional audiovisual production company can work, with cameras, tripods, green or blue backgrounds (chroma), actors, lighting, etc. But if we think of an audiovisual corporate video production company in Dubai specialized in 3d and 2d animation , video marketing and videos with animated characters , would you know what they are like inside? In this article we are going to explain it.
The audiovisual production company of animation inside
All animation production companies are not the same, in fact there are quite a few differences depending on their specialty, 2d, 3d, post-production, and even from each of these three specialties many subdivisions could be made, traditional animation, motion graphics, stop motion, specialized 3d in character animation , 3d for architectural representation, special effects, etc ... And there is also a lot of difference depending on the size of the audiovisual production company, from a single person who is in charge of everything, to hundreds of people highly specialized in specific areas, as it happens with the production companies that make 3d animation films.
But in this article we are going to focus on audiovisual production companies that make videos like these:
We will talk about production companies that make this type of videos because we know them well, we are one of them, and we have made these videos 😉
In this type of production company you will find people working with your computer, an illustrator, a scriptwriter and someone who is in charge of contacting clients, and there are also usually some external professionals such as announcers or specialists in a specific technique or area if required. some video.
Day-to-day life is usually like in a normal office, although if you look at the screens you see more fun things than in a normal office (and I mean the videos we make), something that sometimes seems strange to clients who They visit is that they imagine something more "exciting", we suppose it will be because of the type of videos we produce, although most of the communication is usually by email, Skype or telephone.
How to make 2d animation videos
Explaining it in a summarized way, the production of 2d animated videos always begins with a conversation with the client, to whom we ask a series of questions in order to start with the script, questions of the type What is the main message you want to convey with the video ?, or who are you addressing with this video ?, etc. And once we have all the clear information, we start with the script, which will be in charge of our scriptwriter and which will have a format like this:
In which the client can see what the speech will say and what things are going to happen in his video, and if he wants he can make or suggest as many corrections as he wants until he is satisfied.
And once approved, the recording of the voiceover is made, which must also be approved by the clear client, and begins with the animation of the video always using the recording of the final speech so that everything is well synchronized, and after a day and a lot of work, we present the client with his video, on which he usually makes some changes or adjustments that we make without problems until we reach the final version, which by the way is this:
And the 3d videos
These types of videos have a different production than the 2d videos with personals that we have just explained; it is a much more complex internal process, although for the client it would be just as easy
For 3d videos, if you have to explain a process that is clear and does not have a voiceover, we prefer to directly make an animatic in which the different steps are seen but the final aesthetics so that the client can see as soon as possible how the plans will be and can go approving or making corrections, it would be something like this:
And once the animatic is approved, we begin to give the final appearance to each of the plans and again send it to the client for approval, this time in image format:
And with this approved, now yes, we begin with the final production, a slow process since each 3d frame has to be rendered, and to give you an idea each second has 25 frames, this complete video has a total of 5900 frames, almost 4 minutes, and the render time per frame can vary depending on the scene from one minute to 10 or even more. The 3d rendering phase of this video lasted about 5 days using about 6 computers just for this process.
Once all rendering is done, the montage is done with the music and the final post-production, and after a couple of "this larger text", "we change this photo for this one", etc. by the client, the video would be ready:
Here we would need, as in the 2d videos that we mentioned at the beginning, an initial briefing to determine the target audience, the main message, means of dissemination, etc. and of course the realization of the script, presentation of references, recording of the speech and all the previous 3d process, so these types of 3d videos have a higher budget than the previous 2d animated videos.