The art of debranding.
I've always tried to avoid clothing adorned in logos - and when not possible I've cut off labels and unpicked embroidery.
Never been a fan of carrying around some brands sponsership for free.
I spotted a pair of new surf shorts with a huge logo as part of the fabric design - I liked the shorts so much I bought them.
I thought there was no escape as far as the free advertising goes...
I was facing beach life as walking advertising bill board.
Until I was struck by a little idea.
The result with a little help form my local embroiderer.
The result?
I can wear them happily now.
