Pizza Hut in Saudi Arabia has been forced to apologise after the restaurant chain's Twitter account published an advertisement which appears to mock people with a speech impediment on International Stammering Awareness Day.
The advert began with the hashtag #Global_Day_of_Stammering and introduced an offer for pizza, but punctuated the accompanying message with repeated letters and syllables to mimic a stammer or stutter.
Arab social media users took to Twitter to express their outrage at the restaurant chain by using the Arabic-language hashtag #I_am_boycotting_Pizza_Hut which has been used more than 48,000 times since Sunday.
One post reads: "I stutter and this is so insensitive."
Another warned: "If your marketing is cheap, you will pay a high price for the boycott."
However there were some who did not support a boycott, and instead called for Pizza Hut "to apologise and work on supporting those who suffer from stammering."
While another tweeted about what she believed were the double standards some people held: "We get upset over a satirical ad when we're a satirical society which makes fun of everything. We live on making fun of people and then ask brands and companies to promote their products with exaggerated, ideal, morality."
Pizza Hut's original tweet with the offending advert has now been deleted, but Saudi Arabia's Ministry of Trade and Investment posted a screenshot of it on its own Twitter account, confirming the advert was a violation of its rules.
It also added "necessary measures" would be taken against the company.
Pizza Hut has apologised for what it described as an "irresponsible tweet against a section of society we hold dear."
The company also said measures had been taken against the person responsible for the advert and it would work to support people who stammer.
