“Cultivating your food is like printing your money”, with this phrase from the activist Ron Finley we could define many of the applications of the blockchain that are being tested at this moment, and that in the future could become standard protocols within the food industry.
COMBAT FOOD COUNTERFEITING
When we talk about our eating habits, what we do not know with certainty can cause diseases and even death. The World Health Organization estimates that almost 1 in 10 people get sick every year from eating contaminated food, resulting in 420,000 deaths per year. The global demand for food has grown so much that it is almost impossible for food producers and retailers to guarantee the source. of your products.
As with any industry, where there is opportunity, inevitably there are always those who take advantage of any crack in the system to take advantage of fraudulent practices. The techniques of manipulation of what we eat are nothing new, in the seventeenth century scammers poured water into milk and they added chalk to the bread in order to obtain as much profit as possible at the cost of devaluing the quality of the food they produced.