Thanks for asking. Extremely simple actually. All the product prices are about 10-15% above the average retail prices. Because not one person pays for it but the total price is spreaded between funders users can get the best deal possible. That is a fix profit margin as a company. Also, as we ask a "comfortable" price from the manufacturers and distributors, we leave more money for them on the table, but as we get prices a bit above wholesale price we also have a spread there between 5-38%, depending on the products.
And, the best part is if you as a user climb the Profile Status, from Level 4 you can "back-load" any item you won, for example if you have one of that particular item already, or you don't want to take the item, you simply offered a back-load option meaning we split the price of the product by 50-50. In a case of an average car that costs 50.000 bucks, you back-load the item because you don't want it, the system puts it back and restarts the campaign, and 25.000 buck is just credited in your wallet. A nice way to go....